I was as confused as you are when I found out that Steve Jobs actually wore one outfit to almost everywhere even when he is at home.
You wouldn’t believe what I found out about Jobs’s iconic outfit which is otherwise known as Jobs’s signature.
In fact, people became so passionate that after Job’s death in 2011, they flocked to purchase his iconic turtle neck from a company called St Croix
Well, so many people so ordinary outfit black turtleneck, blue Levis jeans, and a pair of New Balance sneakers, Steve Jobs was busy creating his signature.
Most times, successful people don’t reason and think the way we think, but watch out for the result, it is always unique.
A similar thing happened when Thomas Edison failed 10,000 times, he only said that he did not fail, he said that he simply found 10,000 ways that did not work, is this statement not awkward, but in the end, he was one of the world’s famous inventors.
Let’s look at the real story behind Steve Jobs’s Iconic outfit.
Steve Jobs is one of the most iconic entrepreneurs in history, thanks to his incredible ability to predict the future.
But one of his most iconic creatures was not a product or a company, it was actually his outfit.
As early as the 1980s, Jobs could be seen wearing a black turtleneck and blue Levis Jeans which was very unusual for the CEO of a multi-million dollar company.
This has left many people wondering why Jobs wore the same outfit every day and what prompted him to settle on a black mock turtle neck with blue jeans.
The story behind steve Job’s iconic outfit is almost as fascinating as the man himself who was known to have a passion for Japanese designs and architecture.
It was during a trip to Japan in the 80s that Job learned about the unique approach to corporate clothing while touring the factory that belonged to Sony.
Jobs noticed that everyone working there wore uniforms, which was very unusual for office and factory workers at the time.
Jobs asked the then CEO Akio Morita why Sony provided them with uniforms instead of simply wearing their own clothes from home.
Morita explained that after world war II, most people in Japan didn’t even have clothes to wear to work, so companies like Sony had to provide them with something to wear every day.
But the decision regarding what outfit they would give employees wasn’t made arbitrarily. Sony recognized the opportunity to create a uniform that would give the company a signature, style, and a chance to foster camaraderie among workers who wouldn’t have to feel embarrassing about not having any nice outfit to wear to work.
Sony enlisted the help of Japanese designer Issey Miyake to make their uniforms and he ended up creating a Beige Nylon Jacket with a Sleeve that could be unzipped to make a vest.
This approach to corporate dress appealed to Jobs, but didn’t make much sense to Apple, Jobs explained ” I decided that I wanted that type of bonding for Apple” so I called Issey and asked him to design a vest.
I came back with some samples and told everyone it would be great if we would all wear these vests. Oh man, did I get booed off the stage? Everyone hated the idea.”
But in spite of failed attempt to implement uniforms, there was some good that came out of the experience, it led to Jobs and Issey forming friendships that resulted in the successful creation of a uniform, if only for one person, Jobs himself.
He became enamored with the idea of wearing the same thing every day. Not only for convenience but also to establish a signature style which Steeve Jobs had already done for apple and now wanted to do for himself
He said, “so I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them. I have enough to last for the rest of my life”
But it wasn’t only the black turtleneck that defined Jobs’s personal uniform, he also wore a pair of Levi’s 501 original fit jeans and a pair of sneakers, usually New Balance.
The outfit quickly became Job’s signature look and inspire fans to recreate the style themselves, which probably wasn’t the most socially-acceptable thing to wear in high school, but it was fun nonetheless.
The clothing label claimed Steve Jobs was a great innovator and fan of St Croix. Although the statement was not entirely true, since Jobs never purchased his shirts from that company.
But despite the dishonesty, their stock of $175 black mock turtlenecks sold out just days after Jobs’s death. The designer and supplier of Job’s iconic turtleneck, Issey Miyake ended up releasing an updated version in 2017.
It was called the Semi-Dull T and featured a trimmer silhouette and higher shoulders than the original worn by Jobs
Made from 60% polyester and 40% cotton, it went on sale for $270 and was retired from production in 2018, although you can still find them being sold on resale websites like Grailed for about $500.p
This is the story behind Steve Jobs’s outfit. Follow Apple Explained on youtube for more vide