SEARCH ENGINE OPTIMIZATION (SEO): Creating a professional-looking, well-designed website will not guarantee a high volume of traffic or an increase in your customer base. If you want to increase the amount of traffic to your website, you should use search engine optimization. Search engine optimization (SEO) refers to strategies used to increase a website‘s popularity and, as a result, ranking with search engines.
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Search engine optimization is a critical component of the web presence. You will boost your search engine rating and bring more traffic to your website if you use SEO correctly. If you want people to find your website, you must use SEO on it. When most people think of SEO, they think of the copy of their website. Many company owners find it a point to use specific keywords in their blogs, blog posts, and copy of their website.
They always struggle, however, to make their web design SEO-friendly. Search engine optimization strategies can be applied on more than just the copy of the website. There are a few easy tips you can use to make your web design SEO-friendly as well.
MAKE SURE THAT YOUR SITE IS ACCESSIBLE
If your website is not fully accessible, it will have an effect on your conversion rates and search engine ranking. Your website must be viewable on all browsers; otherwise, visitors can leave without ordering any items or using your services. If your website is sluggish to load or difficult to access, it would most likely rate low in search engines. Make sure the website looks good in all browsers, that it loads quickly, and that you don’t use any photos that take a long time to load.
ENSURE THAT SOCIAL MEDIA IS INTEGRATED INTO YOUR SITE’S DESIGN
Search engines, like the potential clients, place a high emphasis on social media. Incorporating social media features into the website’s architecture will make it score higher in search engines. Be sure to have social media icons and links for all of your social media pages, such as Twitter, Pinterest, and Facebook, when planning your website. This will not only boost the site’s ranking in search engines but will also demonstrate to prospective clients that your business is approachable.
USE SEO FOR YOUR IMAGES
Many people just optimize their website’s text and fail to do the same with the photos they use. You will improve the site’s search engine ranking by optimizing the photos you use. When choosing an image for your website, keep in mind that it should not be too large. Images on your site should ideally be 30 to 100kb in size and 72dpi in resolution. Images that are too large will make your site load slowly, which adversely impacts your search engine rating. In the alt text portion of the picture, make sure that you use a keyword. This will improve the site’s SEO even more. Often, use caution when placing photographs on your website. The more applicable they are to the page, the higher the website’s ranking will be.
INSERT YOUR KEYWORDS IN DIFFERENT PLACES
Many people concentrate on using keywords in their copy while ignoring the other aspects. Keywords can be found not only in copy and inside posts on your blog, but they can also be integrated into the architecture of your website.
As previously said, keywords can be used to refine photos, but they can also be used in a variety of other ways. They will appear in the title tag, H1 tags, website slogans, meta notes, meta keywords, navigation, H2 tags, bullet points, title attribute on pages, H3 tags, breadcrumb trails, footer links, URLs, file names, internal links, and folder names.
AVOID PLAGIARISED CONTENTS
We probably won’t mention it sufficiently, but duplicated content causes SEO issues that will harm your rankings, particularly when it comes to internal duplicates. To keep your SEO on point, always look for duplicated content and even close duplicates.
If there are pages on your website that you do not want to be crawled, you should use a robots.txt file to prevent your crawl budget from being squandered. It will notify search engine bots about sites that cannot be crawled. When you plan to restructure your website, remember to upgrade the robots.txt file!
USE INTERNAL LINKING
Internal linking aids in the development of page authority and enables your readers to quickly access your website. They would be enticed to continue on your website longer if you provide them with additional specific reading choices.
REPLY ALL COMMENTS ON YOUR SITE
Managing the comments left by your readers is critical and essential if you want to have a vibrant community. If their responses are constructive or negative, they demonstrate that the material is valuable enough to warrant their time and attention and that they are reading it.
IT SHOULD BE COMPATIBLE WITH ALL DEVICES
Your website and content must be optimized for all types of devices that users may use in order for them to have a positive user experience while using it. If you’ve chosen which solution (responsive or mobile) to incorporate, there are a plethora of options available to assist you with the mobile friendliness of your website.
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The significance of developing an SEO-friendly website cannot be overstated. Integrating SEO optimizations into your website will increase your visibility on search engines, especially Google SERPs. Since Google accounts for more than 90% of global organic search traffic, it is critical to make the bot’s job easier in order to rank quickly and efficiently.