A blog post is an article, news item, or guide that is written in a website’s blog section. A blog post usually covers a single subject or question, is educational in nature, includes other media styles such as photographs, videos, infographics, and interactive maps, and ranges from 600 to 2,000+ words.
Blog posts allow you and your company to publish observations and insight, views, and stories on any subject on your website. They will assist you in increasing brand recognition, reputation, conversions, and income. Most notably, they will assist you in increasing traffic to your website.
So, how do you guarantee that your blog post is used by your target audience, buyer personas, and customers?
WHAT ARE THE QUALITIES OF A GOOD BLOG POSTS
Before you start writing a blog, make sure you have answers to questions like, “Why does anyone read this whole blog post?” and “What entices our viewers to return for more?”
A good blog post is both entertaining and educational. Blogs should answer questions and assist users in resolving problems — and they should do so in an interesting manner.
It is not enough to simply answer someone’s questions; you must also have actionable measures while remaining engaging. For example, your introduction should pique the reader’s interest and entice them to read the rest of your article. Then, use illustrations to keep the audience engaged with what you’re saying.
Remember that a good blog post is fun to read and provides community members with educational material.
So, how do you go about writing one of these interesting and informative pieces?
Let’s look at what standard blog posts should look like
CREATE YOUR BLOG DOMAIN
SELECT A CMS
A content management system (CMS) assists you with creating a website domain where you can actually post your blog. CMS systems can handle domains (the location where the website is created) and subdomains (where you create a webpage that connects to an existing website).
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CMS Hub is used by HubSpot users to host online content. A self-hosted WordPress website on a hosting platform like WP Engine is another common alternative. After you’ve decided on a CMS and a domain or subdomain for your site, you’ll need to choose a web hosting provider.
Register a domain or subdomain with a website host.
Do you want to make a subdomain for your blog? If you already have a cooking business at www.yourcompany.com, you might set up a site at blog.yourcompany.com. In other words, the blog’s subdomain will be housed within its own portion of yourcompany.com.
Any CMS sites have free subdomains, where your blog resides on the CMS rather than the company’s website. However, if you want to create a subdomain for your business website, you must first register the subdomain with a website host.
Most website hosting providers charge relatively little to host a unique domain — in particular, website costs as little as $3 per month when you agree to a 36-month contract.
Here are five common web hosting services from which to choose:
READ AND UNDERSTAND YOUR AUDIENCE
Before you begin writing your blog post, make sure you have a firm grasp of your intended audience.
Make inquiries, look for “What they would love to know?” What would strike a chord with them?
This is where the buyer persona development process comes in handy. When brainstorming a blog post theme, consider what you know about your buyer personas and their interests.
For example, if your readers are millennials trying to start a company, you obviously don’t need to give them advice about how to get started with social media — most of them already know that.
You will want to provide them with advice about how to change their social media strategy (for example, from a relaxed, personal approach to a more business-savvy, networking-focused approach). This type of tweak is what allows you to post content on subjects that your audience really desires and needs.
NEXT IS TO CUSTOMISE YOUR BLOG’S THEME
If you’ve registered your domain name, modify the look of your blog to match the style of the content you want to create as well as your brand.
Orange, for example, maybe a color to consider when planning your blog if you’re writing about sustainability and the environment.
If you already have a website and are writing the first post for it, make sure the appearance and subject matter of the article are consistent with the website. There are two ways to do this:
ABOUT PAGE: You may even have an “About” page that describes yourself or your business. The “About” part of your blog is an extension of this higher-level statement. Consider it your blog’s mission statement, which helps to promote the aims of your business.
LOGO: This can be the company’s name and logo — that will remind blog followers who are publishing the post. (How heavily you brand your blog is entirely up to you.)
COME UP WITH YOUR FIRST BLOG TOPIC
Choose a subject for your blog post before you begin writing. To begin, the subject may be fairly broad. For example, if you sell a CRM to small-to-medium-sized companies, your post might emphasize the value of using a single software to keep your marketing, distribution, and support teams coordinated.
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Pro tip: For your first blog post, avoid writing a “how-to” report.
Why is this so?
Your reputation is yet to be developed. Before you can tell someone how to do things, you must first demonstrate that you are a thought leader in your profession and an authoritative source.
ENSURE THAT YOUR POST TITLE IS IN ORDER
You could come up with a few different working titles — that is, different approaches to that theme — to help you concentrate your writing.
For example, you might limit your search to “Tools for Repairing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so that you can begin posting.
For example, consider the following article: “How to Choose a Solid Topic for Your Next Blog Post.”
Isn’t that correct? In this scenario, the subject was most likely “blogging.” The working title may have been something like, “The Process of Choosing a Blog Post Subject.” The final title was “How to Choose a Solid Topic for Your Next Blog Post.”
Hope you see the progression from subject to working title to final title? Even if the working title does not become the final title, it offers enough detail to concentrate the blog post on something unique rather than a broad, overwhelming subject.
YOUR INTRODUCTION SHOULD BE ABLE TO KEEP YOUR AUDIENCE GOING
First, pique the reader’s interest. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they’ll stop reading (even before giving your article a fair shake). You may do this in a variety of ways, including telling a story or making a joke, becoming empathetic, or grabbing the reader’s attention with an important fact or statistic.
Then, clarify the intent of your post and how it would answer an issue that the reader might be having. This will entice the reader to keep reading by demonstrating how the post will benefit them at work or in their personal lives.
GO AHEAD AND WRITE YOUR BLOG POST
Now that you’ve built your outline or blueprint, it’s time to fill in the blanks. Use the description as a reference and build on any points that require it. Write on what you already know, and if possible, perform additional research to collect more facts, illustrations, and evidence to back up your claims, while properly attributing external references. When you do this, make an effort to find reliable and convincing details to use in your post.
You’re not alone if you’re having trouble connecting sentences. Finding your “flow” can be difficult for many people. Fortunately, there are several resources available to assist you in improving your writing. Below are some examples
Cliché: Detector: Do you get the impression that your prose is a bit cheesy? Using this useful cliché guide, identify times where you can be more precise.
Power Thesaurus: Stuck on a word? Use the Power Thesaurus. Power Thesaurus is a crowdsourced tool that offers users a variety of alternate word suggestions from a group of authors.
ZenPen: If you’re having trouble focusing, use this distraction-free writing app. ZenPen provides a minimalist “writing zone” to help you get words down quickly without having to worry about formatting.
EDIT AND PROOF-READ YOUR POST
You’re not completely finished yet, but you’re getting there! Don’t skip the editing process when it comes to blogging.
Copy it and proofread your article with the help of a grammar-conscious coworker. You should also try using The Ultimate Editing Checklist or a free grammar checker like Grammarly.
If you’re trying to improve your self-editing abilities, check out these helpful posts for some pointers:
DON’T FORGET TO INSERT A CTA
Call to action: Insert a CTA at the end of each blog post indicating what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or exhibition, read a similar story, and so on.
After reading your blog post, your visitors will click on the CTA, and you will finally produce a lead. However, the CTA is also a helpful resource for the person reading your posts; use the CTAs to provide additional content related to the topic of the article they just finished reading.
TIME TO OPTIMIZE YOUR SITE ( ON-PAGE SEO)
When you’ve finished writing, go back and refine your post’s on-page elements.
Don’t get caught up with how many keywords you can use. If there are ways to add keywords you’re targeting that won’t detract from the reader experience, take advantage of them. Go for it if you can make your URL shorter and more keyword-friendly. However, don’t cram keywords or aim for arbitrary keyword saturation — Google is smarter than that!
To achieve the little ON-PAGE SEO, You should be looking into the following things
In Google’s search results pages, meta descriptions are the descriptions that appear under the post’s page title. They offer searchers a brief description of the article before they click on it. They should be between 150 and 160 characters long and begin with a verb, such as “Learn,” “Read,” or “Discover.”
Though meta descriptions no longer play a role in Google’s keyword ranking algorithm, they can provide searchers with a preview of what they’ll find by reading the post and can help increase the clickthrough rate from the quest.
PAGE HEADERS AND TITLE
The most critical on-page SEO feature at your discretion is your post title, which is used as your page title by most blogging apps. However, if you’ve followed our formula so far, you should already have a working title that incorporates keywords or phrases that your target audience is interested in.
Don’t overcomplicate the title by cramming keywords into places that they don’t belong. if there are obvious ways to apply keywords you’re hitting to your post title and headers, go for it. Often, keep the headlines short — preferably, less than 65 characters — so they don’t get truncated in search engine results.
CHECK YOUR ANCHOR TEXT
The word or words that link to another page — either on your website or on another website — are referred to as anchor text. Select which keywords you want to connect to other pages on your web with care since search engines take this into account when rating your page for certain keywords.
It’s also critical to think of which pages you connect to. Consider connecting to sites that you want to rate with a certain keyword. You could end up with it to rank on Google’s first page of results rather than its second page — and that’s no small feat!
Choose a picture that is both visually pleasing and important to your message. When social networks prioritize image-based content, graphics are more important than ever for the success of the blog content.
CHECK YOUR TAGS AND TOPICS AGAIN
Tags are keywords that are unique and visible to the public to characterize a message. They also allow readers to search for additional material in the same category on your blog. Avoid stuffing each article with a slew of marks. Instead, consider developing a blog tagging technique.
Consider tags to be “topics” or “categories,” and use 10-20 tags that encompass all of the major topics you want to cover on your blog. Then stick with them.
OVERALL VISUAL APPEARANCE
Nobody enjoys an unappealing blog post. It’s not just the images that make a post visually appealing; it’s also the formatting and organization of the post.
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You’ll see that header and sub-headers are used to split up vast blocks of text in a well-formatted and visually pleasing blog post — and that those headers are styled consistently.
STEPS ON HOW TO GET A CATCHY TOPIC FOR YOUR BLOG POST
- Start with your job title.
- As you begin to edit the title, bear in mind that it is important that the title be correct and straightforward.
- Then, focus on making the title enticing, whether by strong vocabulary, alliteration, or some literary device.
- If possible, optimize for SEO by slipping in some keywords (but only if it’s natural!).
- Finally, see if you can cut it down any more. Nobody wants a lengthy, obnoxious title — note, Google recommends 65 characters or less before truncating it on the search engine results sites.